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Tag: Apple intelligence

  • Apple iPhone 16

    Apple launched the iPhone 16 in India in September 2024 at Rs 79,900 for 128 GB. It was built around Apple Intelligence, with the new A18 chip and 8 GB of RAM, although the AI features arrived later through software updates. It also gained the Action button from the 15 Pro and a new Camera Control button on the right edge.

    The 6.1-inch Super Retina XDR OLED is bright and sharp but remains at 60Hz, still the biggest gap against Android rivals like the Galaxy S24 and Pixel 9. The vertically stacked camera layout enables spatial video recording for Apple Vision Pro. The A18 is fast and efficient, comfortably handling demanding games, and the phone weighs a manageable 170 g.

    Cameras are a 48 MP Fusion main sensor with 2x crop and a 12 MP ultrawide that now supports macro photography. Camera Control lets you launch the camera and adjust exposure or zoom with a press and swipe, though many users took time to adapt to it. Battery life improves over the iPhone 15, and MagSafe charging gets faster with newer chargers. Local assembly helped availability in India.

    Key specifications

    Launch price (India)Rs 79,900 (base variant)
    India launchSeptember 2024
    SegmentFlagship
    Display6.1-inch, Super Retina XDR OLED, 60Hz, 1179 x 2556
    ProcessorApple A18
    RAM8 GB
    Storage128 GB / 256 GB / 512 GB
    Expandable storageNo
    Rear cameras48 MP main + 12 MP ultrawide
    Front camera12 MP with autofocus
    Battery3561 mAh
    Software at launchiOS 18
    5GYes
    Water/dust ratingIP68
    Headphone jackNo
    Weight170 g
    ColoursBlack, White, Pink, Teal, Ultramarine

    What we like

    • Fast A18 chip with 8 GB RAM
    • Action button and Camera Control
    • Macro mode on the ultrawide
    • Better battery life than the iPhone 15

    What could be better

    • Still 60Hz
    • Apple Intelligence arrived late
    • No telephoto

    Who should buy it

    iPhone buyers who want the new Apple Intelligence-ready hardware at the standard price.

    Specifications and price are as at the India launch (September 2024). Prices change after launch – check current prices before buying.

  • Apple iPhone 16 Plus

    The iPhone 16 Plus launched in India in September 2024 at Rs 89,900 for 128 GB. It offers the same features as the iPhone 16, including the A18 chip, 8 GB RAM, Camera Control and Action button, on a larger 6.7-inch display with a bigger battery, positioning it as the big-screen iPhone for people who do not need Pro cameras.

    The Super Retina XDR OLED is bright and good for video, though the 60Hz refresh rate is more noticeable at this size, especially against 120Hz Android phones like the Galaxy S24+ and OnePlus 12. The aluminium frame and colour-infused glass keep it relatively light at 199 g. Performance is excellent and the A18 handles AAA mobile games with ease.

    Battery life is the main reason to choose it, frequently lasting into the second day and outlasting the 16 Pro. Cameras are the 48 MP Fusion main and a 12 MP ultrawide with macro, and the vertical layout supports spatial video. Charging is slower than Android rivals, but MagSafe gained faster wireless charging with newer adapters. It suits buyers who value screen size and endurance.

    Key specifications

    Launch price (India)Rs 89,900 (base variant)
    India launchSeptember 2024
    SegmentFlagship
    Display6.7-inch, Super Retina XDR OLED, 60Hz, 1290 x 2796
    ProcessorApple A18
    RAM8 GB
    Storage128 GB / 256 GB / 512 GB
    Expandable storageNo
    Rear cameras48 MP main + 12 MP ultrawide
    Front camera12 MP with autofocus
    Battery4674 mAh
    Software at launchiOS 18
    5GYes
    Water/dust ratingIP68
    Headphone jackNo
    Weight199 g
    ColoursBlack, White, Pink, Teal, Ultramarine

    What we like

    • Excellent battery life
    • Large display
    • A18 with Apple Intelligence support
    • Comfortable weight for its size

    What could be better

    • 60Hz on a large screen
    • No telephoto
    • Slow wired charging

    Who should buy it

    People who want a big-screen iPhone with long battery life and modern features.

    Specifications and price are as at the India launch (September 2024). Prices change after launch – check current prices before buying.

  • Apple iPhone 16 Pro

    Apple launched the iPhone 16 Pro in India in September 2024 at Rs 1,19,900 for 128 GB, notably lower than the 15 Pro's launch price after an import duty cut and local assembly. The screen grew to 6.3 inches with the thinnest bezels on any iPhone so far, and the smaller Pro finally got the same 5x tetraprism telephoto as the Pro Max.

    The ProMotion OLED with always-on support now dims to 1 nit for night use. The titanium frame keeps weight at 199 g. The A18 Pro chip delivers stronger CPU and GPU performance with better thermals than the A17 Pro. Camera Control and the Action button both appear, and Apple Intelligence features rolled out through iOS 18 updates.

    The camera system is a 48 MP Fusion main, 48 MP ultrawide and 12 MP 5x telephoto. Video can be recorded in 4K at 120fps with Dolby Vision, and the four studio-quality microphones support audio mix effects. Battery life improves over the 15 Pro. Against the Galaxy S24 and Pixel 9 Pro, it led on video while trailing on charging speed and customisation.

    Key specifications

    Launch price (India)Rs 119,900 (base variant)
    India launchSeptember 2024
    SegmentFlagship
    Display6.3-inch, Super Retina XDR OLED, LTPO, ProMotion, 120Hz, 1206 x 2622
    ProcessorApple A18 Pro
    RAM8 GB
    Storage128 GB / 256 GB / 512 GB / 1 TB
    Expandable storageNo
    Rear cameras48 MP main + 48 MP ultrawide + 12 MP 5x telephoto
    Front camera12 MP with autofocus
    Battery3582 mAh
    Software at launchiOS 18
    5GYes
    Water/dust ratingIP68
    Headphone jackNo
    Weight199 g
    ColoursBlack Titanium, White Titanium, Natural Titanium, Desert Titanium

    What we like

    • 5x telephoto in a smaller Pro
    • 4K 120fps Dolby Vision video
    • 48 MP ultrawide
    • Lower launch price than the 15 Pro

    What could be better

    • Slow wired charging
    • Camera Control has a learning curve
    • 128 GB base storage for a Pro

    Who should buy it

    Videographers and photographers who want a full pro camera system in a manageable size.

    Specifications and price are as at the India launch (September 2024). Prices change after launch – check current prices before buying.

  • Apple iPhone 16e

    Apple launched the iPhone 16e in India in February 2025 at Rs 59,900 for 128 GB, replacing the iPhone SE as the entry point to the lineup. It drops the Home button and Touch ID in favour of Face ID and a notch, and introduces Apple's first self-designed cellular modem, the C1, which proved notably power efficient.

    The 6.1-inch Super Retina XDR OLED runs at 60Hz and uses a notch rather than the Dynamic Island. The aluminium frame and glass back are modelled on the iPhone 14 design, and at 167 g it is light and comfortable. Inside is the A18 chip with a four-core GPU and 8 GB RAM, enough for Apple Intelligence features and long-term iOS support.

    There is a single 48 MP Fusion camera with 2x crop zoom, but no ultrawide and no MagSafe, though Qi wireless charging works. Battery life is excellent for a 6.1-inch iPhone, outlasting the iPhone 16 in many tests. Critics pointed out that Android phones like the Pixel 8a and Galaxy S24 FE offered more hardware for less, while the 16e relied on Apple's ecosystem and longevity.

    Key specifications

    Launch price (India)Rs 59,900 (base variant)
    India launchFebruary 2025
    SegmentUpper mid-range
    Display6.1-inch, Super Retina XDR OLED, 60Hz, 1170 x 2532
    ProcessorApple A18 (4-core GPU)
    RAM8 GB
    Storage128 GB / 256 GB / 512 GB
    Expandable storageNo
    Rear cameras48 MP main
    Front camera12 MP with autofocus
    Battery3961 mAh
    Software at launchiOS 18.3
    5GYes
    Water/dust ratingIP68
    Headphone jackNo
    Weight167 g
    ColoursBlack, White

    What we like

    • A18 chip with Apple Intelligence support
    • Excellent battery life
    • OLED and Face ID replace the dated SE design
    • Light and compact

    What could be better

    • Single rear camera
    • No MagSafe
    • Notch and 60Hz
    • Priced high for its hardware

    Who should buy it

    Buyers who want a new iPhone with long support and good battery at the lowest Apple price.

    Specifications and price are as at the India launch (February 2025). Prices change after launch – check current prices before buying.

  • Apple iPhone 15 Pro

    Apple launched the iPhone 15 Pro in India in September 2023 at Rs 1,34,900 for 128 GB. It replaced stainless steel with a titanium frame, cutting weight to 187 g, and swapped the long-standing mute switch for a customisable Action button. It was also the first phone with a 3 nm chip, the A17 Pro.

    The 6.1-inch ProMotion OLED with always-on support and Dynamic Island is unchanged from the 14 Pro but bezels are slimmer. The A17 Pro brought hardware-accelerated ray tracing and ran console games such as Resident Evil Village, though early units ran warm until software fixes arrived. USB-C supports USB 3 speeds with the right cable, useful for ProRes video transfers.

    Cameras are a 48 MP main, 12 MP ultrawide and 12 MP 3x telephoto, with new 24 mm, 28 mm and 35 mm focal length options and spatial video support added later. Battery life is a full day. The 15 Pro was also among the first iPhones to support Apple Intelligence once it rolled out, thanks to its 8 GB RAM. It competed with the Galaxy S23 and Pixel 8 Pro in the compact flagship space.

    Key specifications

    Launch price (India)Rs 134,900 (base variant)
    India launchSeptember 2023
    SegmentFlagship
    Display6.1-inch, Super Retina XDR OLED, LTPO, ProMotion, 120Hz, 1179 x 2556
    ProcessorApple A17 Pro
    RAM8 GB
    Storage128 GB / 256 GB / 512 GB / 1 TB
    Expandable storageNo
    Rear cameras48 MP main + 12 MP ultrawide + 12 MP 3x telephoto
    Front camera12 MP with autofocus
    Battery3274 mAh
    Charging20W wired, wireless
    Software at launchiOS 17
    5GYes
    Water/dust ratingIP68
    Headphone jackNo
    Weight187 g
    ColoursBlack Titanium, White Titanium, Blue Titanium, Natural Titanium

    What we like

    • Lighter titanium design
    • A17 Pro and 8 GB RAM
    • Customisable Action button
    • USB 3 speeds over USB-C

    What could be better

    • Early heating issues
    • Expensive in India
    • Slow charging

    Who should buy it

    Buyers who want a compact, powerful iPhone with pro cameras and Apple Intelligence support.

    Specifications and price are as at the India launch (September 2023). Prices change after launch – check current prices before buying.